10 Importance of Video Marketing and Why Your Business Need It
While we are all aware that search engine giant Google is the biggest search engine on earth, not as many people understand that the planet’s second-biggest search engine is video platform YouTube.
Google possesses YouTube and the two platforms tend to incorporate when it comes to Google search queries.
With video as a part of your marketing mix, not only are you able to rank your videos when someone searches a specific subject on YouTube, but you might also get the very same videos rank high in a Google search as well.
In this post, we as one of the best eCommerce SEO Agency provides you some key reasons why businesses and brands actually should become serious about video marketing and make it a regular part of content generation.
✓ Videos Are More Personal
✓ More People Are Preferring To Watch Than Read
✓ Enjoy More Conversions and Sales With Video
✓ Video Helps Build That All Important Trust Factor
✓ Want More Visitors From Mobile? Make More Videos
✓ Videos and Social Sharing Go Hand In Hand
✓ Advertise On Other Videos
✓ Use Video In Your Email Campaigns
✓ It Is Much Easier To Explain Items In a Video
✓ Embedded Videos Increase Dwell Time
1 ▹ Videos Are More Personal
This is especially the case when a real person is presenting the video.
It allows the viewers, and possible customers, to see a true face behind the brand, product, or service. Text-based content is fine, but it’s somewhat aloof.
Video has become so popular because people connect better with graphics and it is a lot more engaging.
Not all videos need to show someone’s face, but even a person voice-over goes a long way towards making that vital connection.
2 ▹ More People Are Preferring To Watch Than Read
Written content will always have its place, but one of the essential reasons why video has exploded is an increasing number of people are getting too lazy to read the text and would much rather watch a video to discover info.
Do people like watching TV, but how many people enjoy reading subtitles?
With video, you can fully engage your audience with sound and visuals without them feeling like they need to sift through mountains of text to find exactly what they’re looking for.
It’s simply a simpler and far more relaxing way to consume content.
3 ▹ Enjoy More Conversions and Sales With Video
A popular video can bring in adequate income only through monetization with ads alone, let alone the sales and conversions your business can reach through incorporating video in your content marketing mix.
It’s been said that the act of incorporating a video to your landing page itself can increase conversions by around 80%.
Explainer videos that demonstrate a product, such as a visual product inspection, will generally result in far more revenue than a page of text that describes the same product.
The best method is to have a landing page that talks about the item, have a video on YouTube that shows the item, and embed that video to the product’s landing page.
4 ▹ Video Helps Build That All Important Trust Factor
The art of getting people to buy goods and services is to build trust. Anyone successful with email marketing will always make this claim, and it works the same with video.
When people only ever see the text on a page, they don’t have any idea who they’re addressing, but video changes all that.
If they could see your head and/or listen to your voice, then suddenly their confidence levels are increased exponentially.
Video engages people’s feelings also, which is another key way to get people to trust you and buy from you.
If you’re selling services and products entirely online, many men and women continue to be reluctant to hand over their cash for fear of being scammed in some manner.
The video goes a long way towards relieve their fear and attract them to take action.
5 ▹ Want More Visitors From Mobile? Make More Videos
Video is the most popular type of content mobile users have when they invest hundreds of hours looking at their phone screens.
From YouTube to TikTok and everything in between, video is a massive market for mobile internet surfers.
It’s been noted that some 90% of mobile users watch videos on their phones. That’s a massive market that you don’t want to overlook.
Even YouTube has stated that video consumption on their platform increases by a minimum of 100% each year.
6 ▹ Videos and Social Sharing Go Hand In Hand
You have only got to scroll through your Facebook feed to understand how frequently people talk about videos.
They’re everywhere on social media, from professionally made corporate videos, music videos, right down to somebody filming the latest news in their neighborhood on their smartphone.
The more entertaining, informative, and engaging your video is, the better chance there is that it will be shared, and shared multiple times.
It’s in this way that certain videos end up going viral, and that’s just what you would like to occur to one or more of your videos.
Only one viral video could create leads and income for many months ahead of time and in large numbers.
7 ▹ Advertise On Other Videos
Another way to capitalize on the burgeoning video market is to simply create an ad and run it on other people’s videos.
Naturally, this isn’t a free method and will need an advertising budget, but it’s a quick and effortless way to take advantage of this immense popularity of video.
All those monetized videos we see every day on YouTube have ads playing at the start of the video, and even sometimes during the video.
This is a key place where businesses really can cash in using their advertising.
8 ▹ Use Video In Your Email Campaigns
The video could be embedded within the email itself, or consumers may be directed to a landing page that hosts the video, or even the YouTube platform itself.
If you’ve got a strong email list of loyal subscribers, many will be happy to see a video you have ready if the material is engaging and relevant enough.
It is the same principle as we talked about before, where people are becoming lazy to read and would prefer to watch a video to glean information.
Individuals are also becoming lazy in regards to reading long emails, thus a brief email that sends the reader to a video is proving to be a far more powerful approach.
9 ▹ It Is Much Easier To Explain Items In a Video
It’s far easier to explain something in a video than it is to describe it in text format.
You also have the benefit of visuals to demonstrate precisely what you’re talking about.
Animated videos are a fantastic example of how video can be used to describe complex subjects so everyone can readily understand them.
10 ▹ Embedded Videos Increase Dwell Time
What is dwell time?
It is the amount of time a visitor spends on your website, and the more the better.
Google enjoys that, as it states to the search engine your site must contain valuable information and it will help your website rank higher.
You don’t even need to have your videos on your website. You can simply upload relevant videos from YouTube and this may increase dwell time on any page which contains a video.
Conclusion
Vision is our dominant sense, so it’s little surprise that video marketing can be so powerful. Get serious about video and include it in your content advertising mix today.
Contact Ecommerce Marketing Agency ioVista Inc, to improve your marketing strategy to grow your business.
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