Effective Strategies to Promote Blog and Gain More Traffic

More than 500 million active blogs were churning out content in 2019 with even more printed so far in 2020.

It’s easy to start a blog, but drawing traffic requires quality writing, an SEO strategy, authority on your space, and of course a dedication to content promotion. Missing just one of the above practices means your website is not quite as visible as it should be.

As an expert eCommerce Marketing Agency, we suggests the most underappreciated content marketing strategy is content promotion via different advertising channels.

Continue reading to learn how to promote your blog posts across several mediums and also increase your blog traffic through the roof.

Send out monthly blasts to your existing customers can help them to keep your brand in mind for future purchases.

✓ Promote with an Email List

One of the best things you can do to boost a consistent audience to your blog is to begin building up an email list.

The figures speak for themselves as 99% of people with an email account check their messages daily.

More specifically, 73% of millennials state that email is their preferred method of contact from companies.

If your business already sends out email newsletters regularly you can readily feature any relevant or recently published post right from the email. But, if your brand, business, or blog doesn’t already have a dedicated email outreach plan, there is no better time to begin.

• The first step is to choose an email marketing supplier like Hootsuite.
• Following that, all you’ve got to do is set up an account and get started drafting your first newsletter.
• Once you have your newsletter up and running, you need to find people to fill your email listing. You can start with offering up product bonuses or discounts in return for customers signing up.

Developing an engaging email newsletter can assist you to diversify your marketing mix and cross-promote your own blog.

Adding new blog posts to social media keeps your brand current and also attracts visitors to your website.

✓ Promote Organically on Social Networking

One of the easiest and most obvious ways to promote your content is through social media.

This strategy is completely free and takes the least attempt at some of the additional hints shared on this site.

As a company or blog working in 2021, odds are you’re already active on LinkedIn, Instagram, Twitter, Facebook, and maybe even TikTok. Consistently sharing your sites is the best way to keep your audience engaged on social media, while also driving more traffic to your content.

Ensure that your headlines are participating and hashtags are utilized correctly to help you procure more eyeballs.

Ensuring your website is mobile friendly is one other important factor when sharing your articles across social media.

That’s because 91% of social media users get their social media channels via mobile devices. If your website content looks awful on a mobile device, there’s almost no point in spending the time to market it on social media.

Check out tips for How To Achieve Mobile Friendly Sites With Result Oriented Mobile SEO Services right here.

✓ Promote with Paid Social

When done correctly, a small ad spend promoting your content across social media platforms can quickly boost traffic to your blog.

This strategy requires some understanding of paid advertising and the best way to assemble an advertising campaign.

The paid societal experts here in ioVista Inc, spend countless hours identifying target audiences and segments, tweaking CTA’s, adjusting budgets, and making sure everything is running smoothly. We do all of this to make sure our advertisement spend reaches the audience we want to reach and traffic filters back into our blog.

If you’ve got the time, a little bit of money, and some patience, we consistently suggest brushing up on paid social tactics so that you may begin amplifying the reach of your content.

Though advertisement spends may be affordable initially, the prices can quickly grow. This becomes even more problematic if the ads are not generating any valuable traffic to your blog.

That is why it’s crucial to adjust and fix your ad spend to achieve the results you desire.

✓ Work With Guest Posters

Guest posting is a powerful strategy where both the owner of the blog and the writer publishing a guest post share the cross-promotional value.

More importantly, the website gets free top quality content by a guest poster who profits off the venture through backlinks and authority sent back to their site.

Here are some great ways to get started as a guest poster:

• Start looking for sites that have a great Page Authority and Domain Name Authority.
• Begin commenting on posts and fostering relationships with those websites.
• Pitch the editors with fascinating blog post Ideas that are tailored to their niche.
• Promote whatever you get published on all of your social channels.

✓ Promote Your Content on Your Own Site

If you appreciate an article’s promotion and the power it owns, visitors need to be able to tell that if looking at your website. Your blog has to be readily viewed and reachable on the homepage of your website.

More specifically, hiding a site page link on the small footer of your website isn’t enough.

You can also promote blog content on your website throughout the blog section of your website. This is all about UX design and making sure your blog is user friendly.

Ideally, you want to pin top performing evergreen content to the top of the blog while at the same time highlighting new and noteworthy content.

In addition to that, it’s vital to ensure each blog post-auto-populates related articles on the webpage, which entices visitors to keep on clicking through your content.

On top of showcasing top blog posts across your site, it’s important to always update and republish evergreen content.

More especially, republishing allows you to keep the power built up from the existing page while at the same time gaining more visibility.

Want to grow your online attention and interest? ioVista Inc is a eCommerce SEO Agency. We specialize in helping companies to grow their online reach and visibility. Get your FREE advertising audit to discover ways we can support and help your company to grow.