Learn Why Link Building Is Important in SEO

Everyone knows that hyperlinks are important for SEO. Much is said online about how to build best links, what the ideal sorts of links are, and exactly how much hyperlinks influence rankings.

Less has been said about why exactly links are important for search engines and SEO in the first place.

Keep reading to find out why links are important for SEO.

Links are still among the largest investments in the SEO marketing world and, in many cases, are among the greatest time and money wasters from the search engine optimization world.

Understanding why this is requires a digital marketer like Dallas SEO Company to have a fantastic understanding as to why hyperlinks matter to search engines in the first place.

Most of the response for your question “Why are hyperlinks important for SEO” comes back into Google (the major search engine in the world) and its early benefits and evolution from previous search engines.

In the past days, most search engines were simply glorified telephone directories. Their ranking system rarely made sense, and they often inundated users with bad experiences and excess advertising.

Google sought to become the world’s leading search engine and capture a key position in the increase of the internet by dramatically improving on two items: Ranking and Indexing.

The ranking is the ability of a search engine to successfully sort and place-specific pages of content within a structured results page according to their relevance to a particular search user’s query (or “keyword”).

Indexing is the ability of a search engine to aggregate and keep the content from the countless web pages and online content that is published on the internet constantly.

Links were important for Google because they helped the company improve over other search engines in those key areas. And those are also the vital reasons links remain important now.

There is a helpful takeaway for all digital marketers that need to be mentioned today: Google isn’t above using information releases to the search engine optimization community or enabling misinformation to persist in SEO communities whether it is valuable to Google.

We’ll explain how links are an example of that here.

Early on, the SEO community was privy to the fact that links benefited ranking.

One of the reasons why that information wasn’t particularly well-hidden was that if SEOs and webmasters assembled more links, Google’s indexing ability improved.

Google’s crawlers or spiders traverse links to discover new websites (domains) to locate new content (URLs) on those websites.

If SEOs watched an incentive to build links because they helped improve ranking, they also were unwittingly helping Google access much more content and faster than its competitors.

A modern example of this is Google’s emphasis on page loading speed and schema implementation — both things are overemphasized in the SEO community in contrast to their true benefit to search users. That Google has supported that overemphasis is telling.

Second, links were important for Google since they helped improve its position system (or algorithm) within its competitors.

Google believed that webmasters or site owners spent in their sites from enthusiasm for what they generated OR because there was a financial incentive from the website proprietor audience to do so.

Google believed (maybe incorrectly) that webmasters who built links to other sites in their content were suggesting that the connection provided had something consistent with their private passion or with their financial incentive.

They felt that the website proprietor’s motives and purposes OR that the site’s audience would hold them answerable to the kind of link they posted and where it went.

If a business posted a link to some questionable place, they would risk ostracizing their website’s users which in turn would harm them.

Obviously, over time, website owners discovered numerous ways to attempt to circumvent that belief to commercialize link building.

Google has tried to capture those efforts and devalue them until they broadly affect its search results pages.

Today, Google still views hyperlinks as a vote of confidence passed from one site to another, though its specific way of assessing how much that vote of confidence should impact ranking has changed.

Google also has changed its method of assessing intent behind that vote of confidence to avoid over-manipulation of the strategy by SEOs.

We ioVista Inc hope this information helps you advance your digital marketing!

If you would like to utilize a company that truly understands exactly how and why of link building, please contact us for more details!

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