How to Optimize your Paid (PPC) Keywords?

Pay-per-click campaigns are extremely profitable, especially when done correctly. These five tips will help you optimize your PPC campaigns so your next campaign is a success.

First and Foremost ROI.

While often overlooked, the return on investment, or ROI, is the most important metric in all pay-per-click campaigns. No matter if your campaign is on Google or Facebook, Instagram, or any other PPC platform. A tip is to enable a column called “All Conv. Value / Cost Log in to do this. Go to “columns”, “modify columns” and check the box that says “All Conv. value/ cost”. This column allows us to identify profitable campaigns more quickly. A profitable campaign is usually worth 3 or more. This value will depend on the industry and the price of the goods.

Next, make sure to properly install your conversion tags.

Tracking tags allow you to track how well your PPC ads perform. Conversion tags can be set up to show the dollar value of each sale. Click on the Tools Wrench to install conversion tags. Click on “Conversions” and follow the steps to create your own conversion tags.

It is significant to pay attention to your Demographics.

When building your PPC campaign, there are a few important demographics you should consider: age, gender, household income, and many more. Your customer base can often be segmented for specific industries.

It’s noteworthy to use your location and scheduling data wisely

This is similar to ROI. However, the setting for scheduling and location can make a huge difference in PPC campaigns. This is particularly important for companies with a regional customer base.

Get to know your device data.

You should review the conversion performance data of your PPC campaigns when reviewing your analytics data. Many companies spend too much money on mobile clicks only to discover that they don’t convert. Mobile is an important aspect of modern marketing. However, it is crucial that mobile data converts well.

These are just some of the many tips we use in eCommerce PPC management in order to give our PPC clients a superior ROI.

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