Everything About The Importance of Domain Authority
“Domain Authority (DA)” is a term you might have seen crop more than once on your search for the perfect SEO solution.
But that begs the question: Does Domain Authority Matter?
It’s a complicated question, and the answer might surprise you.
To put it simply, Domain Authority (DA) is a helpful tool for monitoring the performance of your site, but it’s not the be-all and end-all of SEO such as many people appear to believe.
“Though not necessarily a metric used straight by Google, Domain Authority is one of the metrics SEOs use to judge how well a domain name will rank and how precious it is.
Possessing elevated DA means a domain has greater odds of rank higher than its lower-DA competitors.”
So yes, a website with a high Domain Authority (DA) score is more likely to rank high on SERPs, but there’s a lot more to the story.
It may tell you a lot about where your site ends up on search engines, but not much when it comes to how well your page is thriving.
Here we as Dallas SEO Agency take you into exactly what this term means and exactly what it doesn’t.
➦ What Is Domain Authority?
Domain Authority is a ranking score created by the SEO software company Moz to assist you to ascertain how likely your webpage would be to harvest up on the first page of search results (also called its webpage capacity, in SEO lingo).
If you’re wondering how much this matters, various studies have demonstrated that around three-quarters of searchers never scroll past the initial page, therefore the first couple of lines on a given Google webpage are prime property when it comes to your site’s visibility.
The scoring system Moz uses ranges from 1 to 100, and it helps you to better understand how well your website is optimized for Google.
As an example, a site with a score of 100 is much more likely to look on the first page of search engine results pages, and also a website with a score of 1 probably won’t appear in any way.
It appears pretty open-and-shut: websites with higher Domain Authority do better than sites with none in any way, at least when the numbers are to be considered.
So, how important is DA scoring? Really not as important as you may assume.
➦ Relevant Sites Rank Higher
When it comes to hitting that elusive first page of Google, value things over your DA score.
Your DA signifies that your website should rank high in Google, in theory.
In practice, the relevance of your website tends to play a much bigger role.
What Domain Authority is good at has to do with allowing you to know the capacity of your webpage for clicks, not showing whether or not it’s thriving with concrete outcomes.
Google’s job is to make sure that when someone searches for advice, they’re happy with the results they find.
Among the most important ways, they achieve this is through resources known as Spiders, which are similar to robotic scouts a search engine sends out to research and compile pages that fit together under comparable search umbrellas.
Thus, even if your page ranks high in regards to page authority in SEO, that’s no guarantee that it fits in with those other pages and by extension, that it will matter to somebody who is searching for the term it shows up under.
Domain Authority only shows you in which your page ends up on Google or even Bing, not whether people are clicking onto it and engaging with its content.
If somebody is searching for apple juice plus they get Apple computers, it doesn’t matter how finely optimized the Apple computer site could be.
➦ The Bottom Line
So, Does DA Matter?
DA scores are fantastic because they give you a tangible number that you can reference. And, SEO is very important, so naturally, a high score is a highly desirable aim.
But you must think of Domain Authority as being closer to a benchmark, not a destination in and of itself.
While you do need to keep tabs on what your Domain Authority score is performing when it comes to moving up and down the charts, addition, it is crucial that you concentrate on the intangible aspect of your website — its applicable content, quality, and usability.
Ecommerce SEO Agency help you create a relevant website that keeps visitors coming back while generating fresh traffic.
That’s what makes organic visitors click on your website and stay there.
Google’s algorithms detect high turnover rates, so if your traffic is continually bouncing into another site, your Domain Authority score has very little value.
Your goal should be to deliver pertinent content populated with relevant links and keywords so that your website ranks high because it delivers legitimate value to its visitors.
You want to leverage your page authority in SEO right into something your potential clients will be happy to click on if they view it in their search results.
➦ We Deliver Measurable Results
How important is DA?
It can be a big help, but ultimately it’s just another tool in the box. Here at ioVista Inc, we take a comprehensive, personalized solution to SEO that only works. We do more than just increase your Domain Authority.
We help you create a relevant website that keeps visitors coming back while generating fresh traffic.
If your site isn’t performing in addition to it can, our expert team can fix that.
As a top-rated ecommerce agency, we work hard to keep our clients thrilled with our solutions, and that’s why we have a 99% customer satisfaction rate.
Connect with us online, and we’ll be glad to describe in complete detail how we can assist your organization to thrive.
