30 Ways To Increase eCommerce Conversion Rate In 2022

You should do certain things to get customers to purchase items from your company in a digitally competitive world. These processes revolve around conversion. This is the most critical metric to be aware of as you plan to build your business and increase revenue.

eCommerce companies can use conversion rates and personalization to measure their return on investment (ROI) as one of the most essential tools. Your ROI can be significantly increased by using conversion rates to help you optimize your website.

According to a survey of marketers in the USA and UK, nearly 90% of personalization efforts lead to a positive ROI.

But, it is essential to remember that conversions are not just a matter of luck. Businesses must prioritize and optimize them.

This applies to eCommerce managers and marketing directors signed up for huge goals and KPIs. Let’s start with the definition of a conversion. This can be different for every business.

Understanding Ecommerce Conversion Rates

A conversion rate refers to the percentage of web visitors who have purchased from your online store.

Here are some conversions that you might expect for an eCommerce website:

● Online sales

● Add products to your cart

● Add items to your wishlist.

● Email signups.

● Social media shares

● Any KPI that your company considers valuable.

Conversion is a broad topic that can affect every aspect of your website’s user experience.

CRO (conversion rate optimization) is a way to improve the shopping experience and drive a specific KPI, usually sales. Conversion rates optimization is possible on landing pages, category pages, and any other customer touchpoint. This guide on eCommerce CRO covers increasing eCommerce conversions on your website.

How is the Conversion Rate Calculated

Your online store will convert 1% if it receives 5,000 visitors per month and 50 conversions in a given period.

It’s often that simple. Divide the conversion number by the total number of visitors, and you will get the conversion rate. Many analytics tools can provide conversion rates for any data segmentation. We’ll discuss this in the sections below.

To increase e-commerce conversion rate for your online store, it is essential to understand what your visitors are doing. What are your customers doing on your website?

To measure success, you should compare your benchmarks once you have identified them.

Experts will often refer to testing as a critical element in increasing conversions. It is essential to understand your conversion issues and the testing basics before determining what you should do.

What is a reasonable e-commerce conversion rate?

The average e-commerce conversion rate is between 2.5 and 3%. Even if everything is perfect, you still have the possibility of winning the sale between 2 and 3% of the time.

Your online store should aim for a 3% conversion rate or higher. After achieving that goal, you can move on to more advanced conversion rates.

Additional Metrics to Measure Ecommerce Conversions

When discussing conversion, a few metrics matter beyond how well your store converts.

These metrics will help you improve your store conversion rate.

Bounce Rate

Bounce Rate refers to the percentage of users who leave after viewing one page.

High bounce rates are not ideal as they signify that people are not finding the products they are looking for in your store and leave your site immediately after they land.

Rate of Exit

Exit rate is often confused with bounce rate. It’s the percentage of people who leave a page after they have viewed it. You can calculate your exit rate by looking at the page that users have viewed before leaving.

An excessively high exit rate can indicate a problem. This is one indicator you can address with landing page optimization.

Click-through rate

Click-through rate refers to the percentage of people clicking on a link from an email or ad to your website.

Optimizing AdWords and email marketing campaigns is often about getting more people to click on your site and take action.

Average session duration

Average session length lets you know how long people have been on your site.

High bounce rates indicate a lower average time spent on the site. Visitors aren’t staying around long enough for conversions.

Average Page Depth (AKA pages per session in Google Analytics)

The average page depth is an engagement measure showing how many pages potential shoppers visited before they left. This metric measures the total page views per session. If there is no conversion, more pageviews can indicate more engagement or less clarity.

Tools That Can Help Improve Ecommerce Conversion Rates

There are some invaluable and useful e-commerce tools to help analyze your current conversion rate issues, including:

HotJar

HotJar is an excellent tool for understanding how your users interact with your website from a high level.

You get the click, cursor movement, and scroll-depth mapping functionality as a heat mapping tool. Depending on your plan, each heatmap experiment will allow you to see where users click, move or scroll on your site — giving you an inside glimpse into their behavior patterns.

Other proprietary tools such as live user playback, real-time suggestion boxes, and personalized user surveys can give your business information on how best to interact with users and what services they are looking for.

Additionally, you can set up attribute-based filters based on visit length, page views, country, device, and more — individually or in combination — to drill down deeply on specific segments and types of users.

Quantcast Measure

Quantcast Measure is a tag-based analytics tool that fills a niche between Google Analytics and Facebook Analytics in that it measures users’ site usage. It provides advanced demographic data on a per-click basis.

The result of this is deep insights into who visitors are on a personal level which has translated into business intelligence for creative teams who can tailor messaging and imagery to resonate more deeply.

Also innovative is Quantcast’s option to view metrics on a composition view — demographics as a percentage of the whole — as well as on an indexed basis compared to the average website based on your country.

In essence, this powerful tool allows you to gain valuable insights into the segments of visitors you’re reaching disproportionately to the general public.

Google Analytics

For most websites, Google Analytics can be a precious asset. The platform gives you a great view into your website visitors, including:

How visitors found your website. This could be from keyword searches on Google, referral websites, or direct visits.

● How long do visitors stay on your website?

● Where do the visitors come from?

● If the visitors returning or new?

● What browser or operating system was used, and is the visitor using a mobile device or computer?

● How many visitors converted, and which interaction led to the conversion?

● Link to your Google Adwords campaign to track paid traffic as well.

ioVista Inc. Analytics.

ioVista Inc.’s platform has an Analytics section within the administration panel that displays all abandoned carts, including what products were in the cart at the time of abandonment.

There is also analytics on In-Store Searches showing what customers are typing into the built-in ioVista Inc. search engine tool.

This underutilized ecommerce conversion optimization tactic helps bridge the gap between what your customers are looking for and your on-site language and content.

Look at keywords your potential customers are searching for that are not showing up. This can help you determine what follow-up steps are needed, such as adding things to the store.

30 Ways To Increase Your E-Commerce Conversion Rates

1. High-quality images and videos should be used on product pages.

When you shop, think about what you want.

Online shopping is not a way to touch or apply the product. It is best to show the customer a detailed picture or video to know exactly what they are buying.

High-quality images and videos can be used on product pages to help customers visualize the products they are interested in and increase the e-commerce conversion rate.

2. Shipping is free

Online shoppers expect the same standard of service that they are used to from Amazon. Free shipping is a must in today’s marketplace. Customers will look elsewhere if your store doesn’t offer free shipping.

You can also increase the product price to pay shipping costs. But shoppers know that if your shipping costs are too high, they will move on to something more affordable.

3. Provide limited-time coupon codes.

For a limited time, create coupon or discount codes that customers may use at checkout to receive a certain amount or a percentage off their purchase.

This will create urgency and allow shoppers to make purchase decisions quickly without being distracted.

4. Competitive pricing is vital.

You will need to price your brand-name products higher than the average price if you want to be competitive if you sell items not offered by other shops. You should adjust your prices often to find what works.

Your marketing materials and imagery can also influence how much someone will pay. With the right messaging, imagery, and marketing strategy, you can market your brand to the right people and generate revenue.

5. Test your e-commerce checkout process.

If the checkout process for your store is too complicated, long, or unusual, you could lose many customers just as they are ready to purchase.

This is the place where you should conduct your A/B testing and personalization strategies. Although there are standard industry practices for hosting e-commerce websites, you might need to adapt the process to your customers.

6. Use abandonment software for shopping carts

If you deal with abandoned carts regularly, then left Cart Software can increase your e-commerce conversion rate.

This software is accessible on some e-commerce platforms, such as ioVista Inc.

Although every business is unique, the software can be used to help e-commerce shops.

7. Chatbots and live chat software are available.

Chatbots and live chat support software can help customers quickly get the answers they need.

Both can be seen as alternatives, with chatbots replacing live chats and the human element. Companies that can leverage chatbots and live chats will succeed the most.

8. Customers should know that your e-commerce store has security features.

Customers will be more likely to trust organizations than give their credit card details on your website if they feel they have been entrusted. Split tests have shown that trust signals significantly increase conversion.

Many of your e-commerce conversion rate optimization efforts should focus on increasing your trust and credibility on the site.

Customers want to be sure they are dealing only with legitimate stores with industry-standard security precautions. Customers can rest assured that their credit card information is safe.

These are some things that can help you:

● If possible, SSL can be installed at checkout (standard on most e-commerce platforms) and on the entire site.

● As a visual signal, show small images of credit cards and PayPal.

● You should display McAfee or GeoTrust badges and ensure that you have an active account. If you don’t feel secure, don’t add an image.

9. Your site should be structured so visitors can find the products they want.

You can logically organize your product categories by offering options like ‘Shop By Color’ or ‘Shop By Product Type.’ To make it as easy as possible for a user to find a product, you should use as few levels as possible.

A rotating banner can be used to highlight top products. Implementing a website search that allows customers to easily find products can make all the difference for your customers. It is important to remember that visitors are more likely to purchase from you if they can find the product quickly.

10. Make it easy to understand your checkout form.

Check that all information on your checkout form, including CVV and input formats, is understood.

To make it easier for users, limit the amount of data entered into specific fields.

● To make it easier for users to understand and avoid mistakes, format credit card numbers as they type.

● Do not allow the user to type in a date field. Instead, provide a date picker/dropdown.

It is crucial to ensure that users don’t feel uncomfortable or make it difficult to check out, especially as users often hesitate to input their credit/debit card information.

This is where digital wallets come in handy.

Digital wallets can pay for services such as PayPal Express and Amazon Pay. These systems allow users to enter their account information to pre-populate everything. It’s faster and safer for everyone.

11. Always display the contents of shopping carts.

They can’t checkout if they don’t locate their cart.

After the user has added an item to the cart, show the shopping cart icon and a link. Customers can view what they have purchased as they check out.

12. Customers can check out as guests.

You can allow users to shop without creating an account. They will most likely know their name and email address anyway.

You give your customers another reason to leave your store by requiring them to register.

13. Give detailed product descriptions.

Customers can understand precisely what you are selling if you clearly describe it.

They can’t touch the product, and they cannot ask questions in a store. This will also help prevent returns.

A product video or demonstration can be a great addition to product descriptions.

14. Review products and leave testimonials.

Why are so many people buying from Amazon? This is in large part due to their product reviews.

Customer reviews are essential in the digital world of shopping. Customers and potential customers can see the success and validity of your business by reading customer reviews.

Positive reviews can make or break a business. As a reward for a positive review, customers can receive a coupon code or another incentive the next time they shop.

Service-based businesses also benefit from product testimonials. Customers can describe their reasons for choosing your company and the benefits they have received. This will establish your organization as a trustworthy provider of valuable products.

15. Your “Add to Cart” and “Checkout” buttons should be prominent.

A button with an actionable message that clearly explains what to do and stands out amongst all the surrounding text and images can be used by users considering making a purchase.

These buttons are often missing because marketers have too much to think about. As long as you don’t obnoxiously hit people with CTAs, it isn’t a problem.

ioVista Inc. now offers a customizable buy button that you can add to your website to increase e-commerce conversion rate.

16. An excellent return policy for your product.

Two out of three customers will read the return policy before purchasing. Do not overpromise, but make it as simple and painless as possible for customers who want to return their products.

Although it may not sound like e-commerce conversion optimization, this is another example of business practices acting as CRO. You can increase sales by building trust with your customers and implementing an easy-to-use return policy.

17. Optimize for mobile devices.

Mobile commerce is predicted to account for more than 10% of all retail sales in America by 2025. This growth is nearly 7% from 2018.

Your e-commerce store is missing out on significant sales if it doesn’t offer a great mobile experience.

ioVista Inc. hosts this feature out of the box. However, you might need to modify how it works on mobile devices for your business-specific needs.

18. Your phone number should be prominently displayed.

A prominently displayed phone number on your website can reduce customer anxiety. Customers will be reassured that they can always call someone to talk to them if there is a problem.

This authenticity can make a big difference in your conversion rates.

19. Provide valuable content.

To complement your products, create valuable and helpful content. Your customer will likely buy from you if you provide more value and information.

Organic SEO traffic can be increased by writing content for product landing pages or using blog content to educate and inform your target audience.

20. Capture emails.

Website visitors might spend more than one session to convert. It is essential to capture emails from your site.

You can capture email addresses through a popup. Offer a coupon code to continue marketing to them during the decision phase. This will significantly increase your e-commerce conversion rate.

21. Grab visitors’ attention quickly.

You’re likely to lose visitors’ attention if you don’t grab their attention within the first few seconds.

Product images are the first things people see and use to judge websites subconsciously. If you plan to use large images on your homepage, pick carefully and grab visitors’ attention positively.

22. Calls-to-action should be used sparingly.

Avoid overwhelming visitors with too many CTA buttons and options on one screen. Your pages will not be overcluttered if you have your CTAs in the same place, whether it’s ‘Add To Wishlist,’ Share Icons, Add To Cart, or Learn more.

You can direct the user to click on any call to action button you wish them to use or perform on that page. Use Add To Cart if they are on a product page. If they’re on the Cart page, use’ Proceeding to Checkout.’

23. Clearly state your unique selling proposition.

Explain to a visitor why they should purchase from you.

What sets you apart from other sellers of the same product? What is your unique value proposition What is your unique value proposition?

Make it funny. Be funny. Be yourself. Why would anyone shop with or recommend you to someone else if you don’t?

24. Copy Spell Check

Incorrect formatting and misspelled words are a sign of incompetence. You must spell every word correctly.

Even though it might seem minor, correct grammar and spelling can make your business appear severe and intelligent. This could cause people to lose faith in you and your sales.

25. Measure your e-commerce conversion rate optimization success.

There are several great ways to ensure that your tweaks and modifications are effective. Verify that your conversion rates have increased.

ioVista Inc. tracks your store’s conversion rates day-over-day, week-over-week, month-over-month, quarter-over-quarter, year-over-year, and in any customizable way, you want to see it. This information can be viewed on your dashboard and the Analytics Dashboard.

You need to do more than increase the e-commerce conversion rate. Also, you must ensure that your customer value or bottom line grows. It is more important to plan what you will do with your traffic than just trying to get more.

Take advantage of what you have and push for more traffic.

26. Implement a browse abandonment campaign.

You can use Klaviyo to trigger emails to customers while they browse your website but not making a purchase.

Send them a coupon for what they are interested in or a reminder that they should purchase the product.

27. Always test.

You can continuously improve conversion rates by A/B testing new ideas, including button colors and font sizes.

Google Optimize is a free tool that you can use. You may require design or development assistance depending on the test.

28. Personalize.

There are assertive communication and user-tracking software that is available on the market. This makes it impossible to personalize the user experience.

Personalized experiences for customers will increase e-commerce conversion rates and shorten the purchase path. Customized user experiences allow you to communicate your message and desired action across all platforms.

29. Checkout should include progress bars.

A progress bar can be added to your checkout process to let customers know where they are at the moment and how long it will take for them to complete their purchase.

You can increase repeat visits by making the checkout process more accessible and more user-friendly for your customers.

30. You can add filters to your category pages.

Filters are essential in helping customers find the right products and navigate.

Research to discover the questions customers have about products. Then create filters for them on your category pages.

Let’s say, for example, that price is a significant objection to your customers purchasing products. You can use the price filter to filter for products that they can afford.